Bil Arabi Initiative


‘Bil-Arabi’ is an initiative by Mohammed Bin Rashid Al Maktoum Foundation. Aiming to enhance the image of the Arabic language and promote it as an international language connecting people, the initiative encouraged people to post and share updates on social media websites such as Facebook, Twitter and Instagram solely in Arabic for the entire day. Highly commended at both the government and public levels, the initiative drew the full support of His Excellency Sheikh Abdullah Bin Zayed Al Nahyan, UAE Minister of Foreign Affairs, as well as several high level officials from both the federal and local governments.


  • Full campaign Concept
  • Branding
  • Brand activations
  • Social media
  • Press ads
  • Outdoor advertising
  • Radio scripts
  • Web design
  • Trophies/gift items
  • Character Design
  • Copywriting
  • TV scripts
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