McDonald’s AFTER-DINNER DINNER

Because so many fine-dining customers leave fancy restaurants with empty wallets and emptier stomachs, McDonald’s launched a one-of-a-kind promotion designed to leave them satisfied. After having dinner at an upmarket eatery, all they had to do was stop by their nearest McD’s on the way home, and present their expensive bill at the counter, to claim a free, fulfilling meal. The campaign insight was so universal that once customers in other countries heard about it, they started petitioning it to launch in their region. And the brand obliged by launching the promo in The Dominican Republic, where it was a huge success. Now there are plans to launch in other cities worldwide. The campaign had huge impact, as it proved that by paying attention to people’s gripes and using clever targeting, a brand can appeal to a new customer base, and increase their sales by giving away a free meal.