KETCH-UP & DOWN

We decided that well, since one lid wasn’t enough, let’s make two! So now, there’s really no way to store or squeeze your ketchup wrong. Both sides, are the right side.

It’s as simple as that.

The double-lid bottle is a silly solution to a silly problem, but it works! And the best part? Our prototype is 100% recyclable.

We showed the world how ridiculously easy it is to use our bottle by creating a double-lid bottle. The campaign increased awareness among Heinz customers about the proper way to store and use the iconic bottle and positioned Heinz as an innovative brand that listens to its customers.