Bil Arabi

An initiative launched by the Mohammed bin Rashid Al Maktoum Knowledge Foundation in 2013 with the aim of encouraging Arabs to use their mother tongue via the Internet and social media channels, and to contribute to the development of the knowledge role of the Arabic language in the international community in general and the Arab community in particular.

I had the pleasure to design the campaign collaterals when I was the Head of Creative of Firefly advertising.