#NoSupermomsHere

When moms are more than a mom they’re quickly celebrated as Supermoms, although this is done with good intentions, it’s a loaded phrase that carries unrealistic expectations. Puck wants to burst the public’s bubble and truly be the ally of mom by helping her world shift their perspective and accept mom no matter what her recipe to success is.

We created a thought provoking campaign that bravely states the non-existence of the mythical supermom.
To show that Puck as a brand is not going to hold these multi-talented and multi-faceted moms to unrealistic standards, bringing moms a sense of comfort and showing them that Puck is in their corner.

#NoSupermomsHere
#مافي_سوبر_ماما