The HeinzJack

1 Silver Cannes Lions | 2 Bronze Cannes Lions

1 Grand Prix Dubai Lynx | 2 Gold Dubai Lynx | 3 Bronze Dubai Lynx

Since the Heinz brand couldn’t be at the 2022 FIFA World Cup (sponsors only), there are 131,753 other people named Heinz who could. So Heinz Arabia turned to social media and found Thomas Heinz from Hamburg to attend the event on their behalf. For five days, Thomas Heinz wore his name loud and proud on a bright red QR code-enabled football jersey that incentivized other fans to interact, engage and find him using the hashtag #FindHeinz in a “Where’s Wally” style competition in and around the World Cup premises.