Toy talks

Momentum MENA and Yas Island, Abu Dhabi, have created the world’s first ToyTalks – a quirky, outlandish fusion between Toy Story and TedTalks, where tired toys are finally speaking up and sharing their lockdown traumas in hopes of getting families to leave them alone and have an epic break on Yas Island with the Kids Go Free offer.

Now why would they go and do that?

Face it, it’s no child’s play to keep kids entertained, a task that’s proved especially challenging in the last year. Ask the parents and they will list down all kinds of makeshift entertainment alternatives they’ve had to invent.

But among all these struggles, we forget about the unsung heroes who have been carrying the lion’s share of this burden. It’s not the parents, not even the teachers, it’s the toys that have been overused and much-abused.